ArtisDomus

Cultural strategy

Practice · Real estate and hospitality · Reference

The question that matters is who owns the trade discount.

Developers often ask what trade discount is standard. The market is happy to answer, because any number will do and none can be checked. The question that decides the project is a different one: when a supplier takes something off the price, whose money is it?

Published by ArtisDomus, written by Polina Surina.

That question has published answers, and more of them than most people expect. The designer’s own code, the architect’s regulator, the professional body, the criminal law on inducements and the rule in equity on secret commissions all address it. None of them names a percentage.

01/06

The designer’s own code

A designer’s own code already bans payments that could sway a recommendation.

The BIID Code of Conduct of 1 April 2026 has ten principles, and four of them settle this question. Principle 2 requires the designer to act with integrity and avoid conflicts of interest. They must not knowingly accept any position where their personal interests conflict, or could reasonably be seen to conflict, with their professional duty (2(c)(i)). They must not accept payments or benefits that may, or could reasonably be seen to, impair their ability to stay impartial and transparent on behalf of clients (2(c)(iii)). If a conflict does arise, the designer must do one or more of three things (2(d)). They can disclose it in detail and in writing to all affected parties and get their written consent to continue. They can remove its cause and tell the parties how and why. Or they can end their involvement and tell the client why.

Principle 3 requires a written agreement before accepting or undertaking any professional work, and lists what it must cover. One item is the confirmed fee, or a detailed description of how the fee is calculated and retrieved. The word “retrieved” matters. It allows for a fee that reaches the designer by some route other than an invoice to the client, and requires that route to be written into the agreement.

Principle 5 covers client money. The designer must accurately record and account for all money they hold for the client or other third parties, at all times. They must arrange for interest or other benefits arising from the client’s money to be paid back to the client, unless the contract says otherwise. On request, the designer must provide clear records of purchases, expenses or fees. Principle 9(d) completes the picture: the designer must not offer or accept bribes or inducements, in line with the Bribery Act 2010.

Taken together, these four principles answer the trade discount question without a percentage. A reduction obtained while spending a client’s money is a benefit arising from the client’s money. The designer may keep it only if the written agreement includes it in how the fee is calculated and retrieved.

02/06

The architect’s regulator, and the RIBA

The RIBA code says a discount on products can be an inducement.

The Architects Registration Board issues the Architects Code. The 2025 edition came into force on 1 September 2025 and sets six standards. To meet Standard 1, honesty and integrity, architects use impartial judgment based on the evidence available. They declare and manage any conflicts of interest appropriately, and are transparent about any inducements offered or received. To meet Standard 4, professional practice, they give clients clear, understandable, written terms of engagement before starting work.

The RIBA Code of Practice of 1 April 2021 is more direct. Its guidance note is the passage to show anyone who thinks this subject is about envelopes of cash. Chartered Practices must not offer bribes or inducements, and must not accept them (clauses 6.1 and 6.2). The guidance to those clauses says that bribes “are not always direct offers of money, but instead may be more indirect gifts and incentives, including special offers of discounts on products, or special access to certain products”. It adds that there is no clear-cut line. The test is a matter of judgment on the facts, and the reasoning should be recorded in writing.

Clause 6.3 covers a gift or advantage meant to persuade the recipient to act against their own professional obligations. It also covers one meant to make them act against the interests of those to whom they owe a duty. A conflict of interest must be declared to all parties affected. Then its cause must be removed, or the practice must withdraw (clauses 3.1 and 3.2). The guidance to 6.1 and 6.2 does allow small gifts and hospitality in the normal course of business, provided their value could not exert an improper influence.

So a professional code names a discount on products as a possible inducement. No code says at what size it becomes one.

03/06

The law the codes sit on

A payment from the other side belongs to the client the moment it arrives.

The Bribery Act 2010 applies without any public official or foreign contract. Section 1 covers offering, promising or giving a financial or other advantage, intending it to induce, or to reward, the improper performance of a relevant function or activity. Section 2 covers requesting, agreeing to receive or accepting such an advantage on the same terms. It makes no difference whether the advantage passes directly or through a third party (section 1(5) and section 2(5)).

Section 3 decides whether a design brief falls within the Act. A relevant function or activity includes any activity connected with a business or done in the course of a person’s employment. It also includes any activity by or on behalf of a body of persons. One of three conditions must also be met. Condition A: the person is expected to perform it in good faith. Condition B: they are expected to perform it impartially. Condition C: performing it puts them in a position of trust. Under section 3(7), business includes a trade or profession.

A designer or an architect choosing works for a client’s building is performing an activity connected with a business, and is expected to be impartial about it. That is condition B, and it brings a supplier’s rebate within the Act.

Equity, the judge-made rules on trust and loyalty, reaches a harder result by another route. In FHR European Ventures LLP v Cedar Capital Partners LLC the Supreme Court set out the starting point (paragraph 5). An agent owes the client, called the principal, a fiduciary duty, which is a duty of loyalty. It arises because the agent has undertaken to act for the principal in a relationship of trust and confidence. The agent must not profit from that trust, and must not put themselves where duty and interest may conflict. Consent counts only if it is informed and follows full disclosure. At paragraph 33 the Court stated the principle plainly. The agent owes a duty of undivided loyalty unless the principal has agreed to a less demanding standard. The principal is entitled to the entire benefit of the agent’s acts in the course of the agency.

The conclusion comes at paragraph 46: a bribe or secret commission accepted by an agent is held on trust for the principal. At paragraph 50 the Court treated three older cases, Tyrrell, Heiron and Lister, as overruled. The difference is practical. The client can trace a payment held on trust into whatever it was spent on. If the agent fails, the client ranks ahead of the agent’s unsecured creditors. A payment that only has to be accounted for gives the client none of this.

To avoid this, disclosure has to clear a high bar. Informed consent after full disclosure asks far more than a sentence in a proposal saying the designer may benefit from trade terms.

04/06

The trade rate

Codes and art fair rules govern conduct and set no rate.

The design codes are the BIID Code of Conduct of 1 April 2026, the Architects Code 2025 and the RIBA Code of Practice of 2021. The art trade has the CINOA Code of Ethics, updated on 5 July 2024, and TEFAF’s terms and vetting pages. Art Basel has Exhibition Regulations for the Basel show of 2020 and the Miami Beach show of 2023. All of them set rules of conduct. None sets a price, a discount or a trade rate for anything.

Only one sentence in all of these touches the price of a work in an intermediary’s hands. Clause 20.5 of the Art Basel regulations for Miami Beach in December 2023 says the exhibitor may show only artworks it owns or is duly authorised to sell. That authority must come from the owner, and must cover offering and selling in the exhibitor’s own name, for the owner’s account, at the price the owner has approved. The clause settles who fixes the price. It is silent on what may come off it.

A supplier who quotes a designer a trade rate is describing their own commercial practice. A designer who repeats it to a client passes on a number that appears in no document. With no published standard to compare it against, a quoted rate cannot be checked.

This matters more on a project than in a gallery, because a project buys many works at once. A percentage across a whole scheme is a large sum dressed as a small number. The only way to know what it is worth is to see the seller’s own invoice.

05/06

Where this practice stands

The conflict arises when part of the price returns to the specifier.

How an art advisor is paid, and where the conflicts sit explains the structure. When part of the price returns to whoever specified the work, the specifier earns more for recommending a more expensive work. They earn more again for recommending the work the seller most wants to move. Both pull the choice away from what the building needs. What a contract with an art advisor says turns this into contract clauses.

The same four clauses work for a designer, an architect or a developer’s project manager. They work without knowing anyone’s trade rate.

  1. Separate the two payments. Whoever chooses the work is paid by the client for choosing it, and by nobody else in connection with the project.
  2. Any reduction passes through in full. The price the client pays is the price the seller receives. Better terms buy more work for the client, and the fee stays the same.
  3. Disclosure in writing, per purchase, before the recommendation. The codes ask for written disclosure and written consent. Equity asks for informed consent after full disclosure. A line in a proposal falls short of both.
  4. The record belongs to the client. Seller invoices, condition reports, provenance and correspondence, handed over on request and at the end of the appointment.

A project, unlike most private purchases, needs the right to photograph the result. Under section 11(1) of the Copyright, Designs and Patents Act 1988, the author is the first owner of copyright, even when the work is commissioned. A hotel, a members’ club or a residential developer that wants to use images of commissioned work in marketing needs a written licence from the artist. It costs far less to agree this at the point of commission than after the building opens.

An art programme in a listed building covers the consents that sit alongside this one. Are gallery prices negotiable looks at the same question from the buyer’s side. What to check before you pay lists the documents a project purchase should leave behind.

06/06

Read next

Sources

Professional codes
BIID Code of Conduct, 1 April 2026, Principles 2, 3, 5 and 9. Architects Registration Board, The Architects Code 2025, Standards 1 and 4, in force 1 September 2025. RIBA Code of Practice, 1 April 2021, cll. 3.1, 3.2 and 6.1 to 6.3 with their guidance notes.
Trade codes
CINOA Code of Ethics, updated 5 July 2024.
Acts
Bribery Act 2010 (2010 c. 23), ss. 1, 2 and 3. Copyright, Designs and Patents Act 1988 (1988 c. 48), s. 11.
Reported decisions
FHR European Ventures LLP v Cedar Capital Partners LLC [2014] UKSC 45, paras. 5, 33, 46 and 50.
Fair rulebooks
Exhibition Regulations, Art Basel Miami Beach, 8 to 10 December 2023, cl. 20.5. Exhibition Regulations for Art Basel show in Basel, 18 to 21 June 2020. TEFAF published terms and conditions and published vetting pages.